My name is Ashley McLaughlin and this is my blog, Edible Perspective. To learn more about my journey head on over to my about + FAQ pages. I'm thrilled that you stopped by. Enjoy!

  


For the latest details be sure to check my book page!  

                               

Baked Doughnuts For Everyone: From Sweet to Savory to Everything in Between, 101 Delicious Recipes, All Gluten-Free

 

Thursday
Feb122015

Flash love giveaway!

I don’t normally geek out over Valentine’s Day. Sure, it was fun as a kid to pass out Valentine themed things and I’ll of course never tire of eating heart-shaped cookies and chocolate, but it’s never been a big-deal holiday to me where I must have romantic and grandiose plans.

It does, however, happen to be the first official date Chris and I went on (TWELVE years ago). So I guess in a way, the day is a big deal. We went out on a few casual dates/hangouts before Valentine’s Day but somehow going out on that day seemed like a bigger deal. It felt a bit more real to go out to a nice restaurant with a guy I just recently met on Valentine’s Day, especially because I had just sworn off being in a serious relationship for at least 6 months. Ha!

Is it cliché to say, “and the rest is history?” Well, that’s pretty much how it went. We were engaged 4 years later celebrating our 4th dating anniversary in Charleston, SC. (I was in grad school at the time). Then we were married 1 1/2 years later in Ohio and have been married for 6 1/2 years. And somehow that all adds up to TWELVE years. Hard to believe.

Anyway…

A few weeks ago I saw my good friends at Love Grown Foods were releasing a limited edition cereal for Valentine’s Day. Being the cereal lover that I am, it was right then when I decided I HAD to buy a dozen boxes and hand them out to family + friends. Pretty much the best Valentine’s Day card ever, right?

I also decided to share the love with all of you! So I put together a package with a bunch of my favorite things, including their cereal and everything else you see below. (Not sponsored by any companies.)

Regardless of the holiday, I’m all for dishing out some extra love, especially to all of you amazingly fabulous people who read my blog. I can’t tell you how much your support over the years has meant to me. We’ve been at this relationship for 5 1/2 years now, which if baffling to me!

iPhone photos

Favorite things giveaway! | edibleperspective.com

In case you wanted a close-up of the cereal…that I can’t stop eating…(it’s made with bean flour, GMO free, wheat free – but not certified GF, corn + soy free). To find out where you can get this limited edition cereal check here.

Favorite things giveaway! | edibleperspective.com

Giveaway details: I am sponsoring this post myself! However, when I told my friends at Love Grown Foods I was hosting the giveaway they gave me a few extra boxes of their cereal to send out!

TWO chances to WIN! (US entries only)

  1. The first winner will receive:
    • 2 boxes limited edition LGF cereal
    • all prizes in the top photo (except the coffee, which is for winner #2)
  2. The second winner will receive:
    • 2 boxes limited edition LGF cereal
    • 1 package Equal Exchange Coffee beans

To enter: Leave a comment below about anything (person, thing, food, etc.) you LOVE! Okay, maybe I like this holiday after all.

Giveaway ends: 2/13/15 (tomorrow! 24hrs!) at 4:30pm EST - Winners will be announced next week!

See you back here tomorrow for a recipe!

Ashley

Tuesday
Feb102015

food photography freelance projects - 1

I’m changing things up today to show you some of the work I completed in 2014 beyond what I posted on this blog and Craftsy. The beginning of last year was when my freelance career really started. I have been very fortunate to work with some amazing companies who have helped make my job incredibly rewarding and fun. I absolutely love what I do!

These jobs have really pushed my creative side as both a photographer and recipe developer.

Now let’s get on to the work!

My first project with Greens Plus was for product photography. They were rebranding all of their bars and needed new photos of the boxes and then the bars.

I took individual photos of all 11 boxes and then some group shots for the different categories they have for their bars. This was one of the group shots.

Ashley McLaughlin Photography (Greens Plus)

After the product photography was complete it was time to photograph the bars. They let me have a lot of creative freedom with the bar and ingredient photos. I used the main ingredients in each bar (4-5 ingredients) and styled them in a few different ways for each of the 11 bars.

Ashley McLaughlin Photography (Greens Plus)

This was messy and fun.

And delicious. I can’t tell you how many of these bars and ingredients I ate.

Ashley McLaughlin Photography (Greens Plus)

I’m working on another new project with Greens Plus that I’ll tell you about soon. For many of these projects I have to wait weeks or months to talk about them if a new product is involved or they’re waiting for a certain season to release a recipe.

Another company I worked for last year was, Ancient Harvest. I completed 2 seasonal projects for them that highlighted their products in all different ways (breakfast, dinner, dessert, snacks, etc.). The recipes and photos were used for media events, on their recipe database, and for other marketing purposes.

Below was a recipe for Pumpkin Spice Baked Donuts using their quinoa flour. One of the most exciting parts of working with AH was helping them define their photography style. We landed on a rustic, slightly moody feel, but still nice and bright.

Ashley McLaughlin Photography (Ancient Harvest)

Another recipe with Ancient Harvest for Quinoa Tortilla Chip Crusted Onion Rings.

Ashley McLaughlin Photography (Ancient Harvest)

I took about 3-4 different shots for each recipe.

Ashley McLaughlin Photography (Ancient Harvest)

This shot was for an Apple Pear Quinoa Bake. I highly recommend you try it!

Ashley McLaughlin Photography (Ancient Harvest)

A few other recipes I created for Ancient Harvest that you may be interested in: Vegetarian Quinoa Lentil Loaf, Linguine with Roasted Butternut Squash Sauce and Crispy Sage, Rosemary Sweet Potato Quinoa Patties, Pesto Caprese Pasta Salad

I’ve just started working on project #3 with Ancient Harvest featuring their new bean and quinoa pastas!

Next up!

I worked on a few freelance projects for Simply Organic this past year. This is an an example of a project I completed in October but it just went live for Valentine’s Day.

Ashley McLaughlin Photography (Simply Organic)

I was tasked with creating a granola recipe using cinnamon + cardamom and I have to say this is my favorite granola recipe ever. It also lasts for months in the fridge!

Homemade Granola with Cinnamon, Cardamom + Maple

Ashley McLaughlin Photography (Simply Organic)

The second Valentine’s Day recipe was for a crepe recipe featuring their dried rosemary. The rosemary was balanced with orange zest and they’re topped with an easy pomegranate syrup.

Orange Rosemary Crepes with Pomegranate Syrup (not GF)

Ashley McLaughlin Photography (Simply Organic)

And the last project I’m going to highlight today was for the savory granola bar company, Slow Food for Fast Lives. They make 4 different savory bars and wanted the ingredients highlighted in bowls with a clean, white background.

I had a blast styling these shots! (They’re not updated on their site just yet.)

Here are a few from the shoot…

Ashley McLaughlin Photography (Slow Food for Fast Lives)

Ashley McLaughlin Photography (Slow Food for Fast Lives)

Ashley McLaughlin Photography (Slow Food for Fast Lives)

So that was just a small peek into what my freelance work looked like in 2014. I worked with a handful of other companies on similar types of projects and am excited to continue on the same path in 2015.

Beyond recipe development, food photography, and product photography, I was also able to do some photography teaching this year. Earthbound Farm flew me to CA to teach a few of their staff members all about food photography and editing in Lightroom. I did the same thing locally for Small Planet Foods. Pretty rad!

I can’t really describe the feeling seeing my photography on websites, product packaging (coming soon!!!), coupons, marketing materials, etc. It still doesn’t feel real. It was almost exactly 6 years ago when Chris bought our first “fancy camera,” and I completely wrote off learning how to use it. I told him there were way too many buttons!

Ohhh, how things can change.

I’ll try to give an update on my freelance work few times a year if you’re interested in seeing it!

Happy Wednesday!

Ashley

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